There are two images well imprinted in the mind of every Haute Horlogerie enthusiast, which reemerge from memories every time we hear about the Rolex Oyster Perpetual Submariner:
the first professional watch launched on the market by the Geneva Maison which changed "the rules of the game" . The first sees a spy at the center of the scene, agent 007, who, having landed in a diving suit on an exotic beach (Goldfinger in 1964), checks the time before going into action in the impeccable white tuxedo he wears under his suit – on his wrist there is a reference 6538 (called “crown”), one of the most coveted by collectors. The second is a photo of Ernesto Guevara, "Che", immortalized in an olive green uniform, while enjoying the first puff of one of his beloved Montecristos.
Why had they both chosen that unmistakable watch?
Simple.
Because the Submariner, since its appearance on the market, has gone beyond the concept of "fashion" to establish itself as a "legend".
Loved and hated by a snobbery often poorly hidden due to its enormous inflation - some would call it "success" - the Rolex Submariner is, however, beyond a doubt, a record-breaking watch.

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